ACA Challenges & Our Advice to Agents

As a leader in the industry since being founded in 2001, GoHealth knows a thing or two about the ups and downs of the insurance industry. This year is no different; we’ve seen significant industry changes and ACA challenges, from rising premiums to declining sales commissions.

We recognize that these changes present unique challenges to agents. But fear not! We have advice on how to take these so-called challenges and turn them into opportunities for growth.

GoHealth’s Advice to Agents

Target Carriers and States with High Commission.

  • Examples: Anthem, Molina, HCSC

Expected commissions from each of these carriers are in line with previous commissions or are higher than previous years due to the increase in premiums. In addition, by adding each of these carriers you are immediately equipped to sell in over 20 states!

Target Areas with Low Competition.

  • Examples: Illinois, Florida, Oklahoma

Oklahoma only has a single carrier (HCSC), Illinois has traditionally been a state dominated by HCSC based on networks, and Molina is the lowest priced silver plan in Florida, a market with less competition than usual!

Cross Sell! Cross Sell! Cross Sell!

Our suggestion? Consider selling ancillary products, such as SecureAssist!

SecureAssist products lowers consumers’ costs, alleviating the burden of paying their entire deductible out-of-pocket. They’ll receive critical illness protection and a cash benefit if they incur a medical expense, saving them from out-of-pocket expenses!

In addition, consumers will have 24/7 access to doctors via phone or online chat, a personal healthcare concierge team, an extensive discount network for prescription medications and dental/vision services, and identity theft recovery services.

Major Changes Are Coming: Get Ready for Brokers to Serve a Greater Purpose in Coming Years.

All indications show that insurers are beginning to find ways to become profitable during OEP. We expect that trend to continue, which will create more need for brokers.

Save Money on Enrollment Solutions. Sell More Efficiently without Breaking the Bank!

Email sales@gohealth.com now to sign up with our new low rate!

Filed under: News

AEP Reminders & How to Take Advantage of This Short Window

October 15, 2016.

This marked the start of the Annual Election Period, and when agents could start selling over-65 health insurance plans. Have you hit the ground running?

If you haven’t, there’s still time—but you must act fast. While the Annual Election Period window is short (October 15 – December 7, 2016), it presents a significant opportunity to write a lot of business!

As a reminder, here are 3 reasons why you should sell Medicare this Annual Election Period:

  1. Longer policy duration than under-65 plans
  2. Higher lifetime value and worth 7 x’s more (on average) than a major medical policy
  3. According to CMS (Centers for Medicare & Medicaid Services) enrollment in Medicare and Medicaid increased to 119 million in 2014, and it could rise again to 150 million in 2025.

Help Aging Seniors Get the Coverage They Need1.

While individuals are not required to re-enroll in Medicare each year, Agents can review, change, and expand plans if needed. Once individuals have Medicare Parts A & B, you can begin explaining Medicare coverage options and guide them through the enrollment process to help them find the coverage that’s right for their unique needs.

During This Time Period, You Can Assist Consumers with the Following1:

  • Change from Original Medicare to a Medicare Advantage plan
  • Change Medicare Advantage plans
  • Find a new Medicare Advantage plan that offers prescription drug coverage
  • Join a Medicare Prescription Drug plan
  • Switch from one Prescription Drug plan to another

REMEMBER! You must complete your AHIP Certification before you can sell.

GoHealth Has the Solutions You Need to Hit the Ground Running This AEP.

  1. Certification Guides
    • AHIP and carrier-specific guides to aid in navigating seemingly complicated certification processes
  2. Compliance Resources/Job Aids
    • Guides and trainers available to teach agents the CMS-compliant processes for meeting with consumers, presenting their options and facilitating their enrollments
  3. Lead Sourcing Expertise
    • Industry-leading knowledge in senior-lead sourcing options

Contact GoHealth today to get moving!

Medicare has neither reviewed nor endorsed this information.

Sources: 1. “When Can I Join a Health or Drug Plan?” Medicare.gov: The Official U.S. Government Site for Medicare. Centers for Medicare & Medicaid Services, n.d. Web. 27 Sept. 2016.

Filed under: News

The Annual Election Period Is Almost Here!

The Medicare Annual Election Period is upon us! Are you prepared?

For your over-65 consumers, the annual election period is critical for reviewing and changing plans.

For agents, the annual election period is crucial for maintaining your book of business and increasing your income! Medicare products offer a higher lifetime value, a longer payback period than under-65 plans, and are worth 7x’s more (on average) than a major medical policy.

Curious about the future of Medicare enrollments? According to CMS (Centers for Medicare & Medicaid Services) enrollment in Medicare and Medicaid increased to 119 million in 2014, and it could rise again to 150 million in 2025. This, and the fact that Medicare is by far and wide a more stable market than under-65 right now, should be all the reason you need to get involved.

For a successful AEP, be sure to review the important dates and reminders below!

Annual Election Period

Ready to take on this Annual Election Period? Contact GoHealth to get started (before it’s too late)!

Medicare has neither reviewed nor endorsed this information.

Filed under: News

Open Enrollment for 2017 Health Insurance: Dates & Reminders

The Open Enrollment Period for 2017 health insurance coverage is fast approaching.

Do you know when Open Enrollment begins and when it ends?

Here are a few important dates and reminders you should know:

Open Enrollment Dates and Reminders

For a successful Open Enrollment Period, you should schedule a free demo of the GoHealth Marketplace (our user-friendly shopping and enrollment technology), consider purchasing health and senior insurance leads (delivered right to you), and subscribe to our newly renovated agent newsletter, the GoHealth Industry Insider (delivering the latest news and trends, announcements, technology updates, and more)!

Filed under: News

Open Enrollment for 2017 Health Insurance: Dates & Reminders

The Open Enrollment Period for 2017 health insurance coverage is fast approaching.

Do you know when Open Enrollment begins and when it ends?

Here are a few important dates and reminders you should know:

Open Enrollment Dates and Reminders

For a successful Open Enrollment Period, you should schedule a free demo of the GoHealth Marketplace (our user-friendly shopping and enrollment technology), consider purchasing health and senior insurance leads (delivered right to you), and subscribe to our newly renovated agent newsletter, the GoHealth Industry Insider (delivering the latest news and trends, announcements, technology updates, and more)!

Filed under: News

What a Medicare Policy Is Really Worth

Today, there is an urgency and need for agents to write Medicare policies. What’s more is that the value agents can earn writing a Medicare policy is greater than writing an under-65 policy. How much more, you ask?

A Medicare policy is worth on average 7x’s the major medical policy and can last up to 6–10 years.

Medicare products offer higher lifetime value with a longer payback period than under-65 plans

Medicare Policy Value

A More Stable Market

Additionally, Medicare is by far and wide a more stable market than under-65. Just look at Aetna’s recent announcement about 2017, and how they will be in just 242 counties (down from 778) and remain on-exchange in just four states: Delaware, Iowa, Nebraska, and Virginia.

Worried about potential roadblocks in Medicare? Don’t be. We know how you can overcome 3 roadblocks which agents have indicated has slowed them from moving into this space.

Non-Medicare producing agents indicate these three factors as the source of their hesitancy:

  1. Cumbersome certification processes
  2. Concerns over compliance regulations
  3. Lead sourcing opportunities and costs

Fortunately, GoHealth has the solutions to ease your transition:

  1. Certification Guides
    1. AHIP and carrier-specific guides to aid in navigating seemingly complicated certification processes
  2. Compliance Resources/Job Aids
    1. Guides and trainers available to teach agents the CMS-compliant processes for meeting with consumers, presenting their options and facilitating their enrollments
  3. Lead Sourcing Expertise
    1. Industry-leading knowledge in senior-lead sourcing options

Ready to overcome these roadblocks and increase the value of your policies? Contact GoHealth to get started today.

Medicare has neither reviewed nor endorsed this information.

Filed under: News

What’s The Value of a Health Insurance Agent Today?

  • Before Open Enrollment.
  • Upon termination of a plan.
  • Amidst constant CMS and industry changes.

What do these unique situations all have in common? They are all times in which an experienced health insurance agent is needed by individuals. Agents can use these times to make an impact on individuals and provide value upon their plan selection.

The Overall Need

In addition to those situations, everyone in the United States today is now required to have health insurance. If they don’t, individuals will face a fine come tax time of 2.5% of income or $695 (whichever is higher, https://www.healthcare.gov/). This does two things:

  1. Motivates individuals to get insured
  2. Increases demand for professional guidance from an experienced health insurance agent, like you.

Industry Activity

Just take a look at the activity during last year’s open enrollment period:

Saving Clients Money

By helping your clients switch plans, you could be saving them an average of $42 per month in premium costs; equivalent to over $500 in annual savings. (U.S. Department of Health & Human Services)

Make an Impact

Be the health insurance agent to make that impact! Contact GoHealth to learn how you can provide the best service to your clients today, or check out our industry leading technology and lead offerings: GoHealth Marketplace (our user-friendly shopping and enrollment technology), GoHealth BrokerOffice (lead management tool for health insurance agents), and health and senior insurance leads (delivered right to you).

Filed under: News

Important Dates & Deadlines for Agents

Save the important date(s) for agent success!

important dates

Carrier Appointments:

  • Thursday, September 1st
    • This is a suggested date, as Carriers become heavily congested after September 1st
    • Agents need to have completed appointments/certifications and training to ensure agent-readiness for AEP/OEP

FFM Certification:

  • If you’re selling for 2017, you need to get certified or re-certify for the 2017 Open Enrollment Period. Contact GoHealth or your Account Manager for guidance or access to our FFM Certification guide

Medicare Annual Election Period:

  • Saturday, October 15th

Open Enrollment Period (OEP):

  • Tuesday, November 1st

Our goal is to keep you updated with important dates & deadlines, industry changes, technology updates, and more. To make sure you’re always in the know, we recommend that you subscribe to the GoHealth Industry Insider; your all-in-one resource for success!

Filed under: News

How to Increase Your Monthly Commission by 210%

The answer is simple. Attach SecureAssist to your Short-Term Medical Plans, and you could see your per-policy monthly commission increase by 210%.

What is SecureAssist?

SecureAssist is an intuitive phone, Web and mobile platform that enables consumers to make better health care decisions, saving them time and money. It’s also a profitable addition to your product mix!

When you attach SecureAssist to Short-Term Medical Plans, both you and the consumer win.

  • For consumers: Consumers save time and money with concierge support and discount services. In addition, with SecureAssist Plus and SecureAssist Total plans, they receive Critical Illness and Accident coverage to fill the gaps left in their high-deductible plans.
  • For agents: Your potential monthly commission increases by 210% when you simply attach SecureAssist to Short-term Medical plans! See below.

Increase commission

Partner with us today to learn more about SecureAssist products and how they will increase your commission rates!

Filed under: News

5 Keys to Agent Success

Agent success is within reach; simply follow these 5 keys.

We asked General Manager of Agent Services at GoHealth, Michael Owens, to share his 5 keys for agent success.

Why? Because in an industry that is ever-changing, it’s helpful to have some guidance along the way.

While there’s no set playbook for how agents can be successful in this industry, there are a few helpful tips and tricks more experienced agents have learned and are worth sharing.

Check out ours, then share yours in the comments below for a chance to be featured in an upcoming GoHealth Industry Insider!

5 keys to agent success

Looking for more ways to succeed? Check out the GoHealth Marketplace (our user-friendly shopping and enrollment technology), consider purchasing health and senior insurance leads (delivered right to you), and subscribe to our newly renovated agent newsletter, the GoHealth Industry Insider (delivering the latest news and trends, announcements, technology updates, and more).

Filed under: News