GoHealth Medicare Marketplace June Enhancement | Humana OSB

Medicare Agents and Managers,

Check out the new Marketplace enhancement that launched recently!


  1. ENHANCEMENT: Humana Optional Supplementary Benefits (OSB) Enrollments in the Marketplace

Humana OSBs are live in the Marketplace, which means agents no longer have to go to carrier portals to see if a plan has an OSB. One of the easiest ways to check if a Humana plan has an OSB is to check for the OSB indicator on the quote card:

Plan details will also indicate if a plan offers OSBs:

Here’s what it looks like once an OSB has been added to the cart for enrollment:

Why are OSBs important?

Many Humana Medicare Advantage plans include routine dental, vision and fitness coverage. To help customers manage their costs, Humana offers a broad range of optional supplemental benefits (OSBs) for an additional monthly premium. Learn more about Humana OSBs here. Note that a plan can have one or more OSBs attached.


Having supplemental benefits attached to a Humana MA plan can be a really important benefit, so this Marketplace feature gives you the tools to help more people get enrolled in a great plan for them!

Soon, agents will be able to complete UHC OSB enrollments in the Marketplace. Stay tuned for a future communication announcing when this feature is live.


Thank you for your dedication to the GoHealth Marketplace!


This is neither legal nor accounting advice. If you have questions, please consult a lawyer or accountant. The information included in this post was provided by the entity referenced herein.

Filed under: Humana, Trainings