We recently received UHC’s Marketing Materials Guidelines document for PY2025. Notable changes are (1) requiring that benefits grids for variable benefits fields be submitted along with marketing material at the time of carrier submission; and (2) prohibiting the use of SSBCI benefits and targeting DSNP beneficiaries outside of AEP due to the final rule for 2025. Please note that this does not change the way items and materials are submitted to GoHealth and as a result submitted to United Healthcare or any other Health Plan partner.
The full UHC document can be found here.
As we are sure you are all planning for the upcoming AEP season’s marketing and lead generation efforts, please use these guidelines to ensure that your marketing is ready for carrier submission as soon as possible.
As you know, we will be sending out our Q2 Partner Update video later in June. If you can submit any questions you have about this new guidance to us by June 10, we will try to incorporate answers into our video.
We will continue to share new carrier guidance as we receive it.
